“爱尚重庆·乡村赶集”2025巴南区迎新消费季成功举办

Core Insights - The "Love Chongqing · Rural Market" 2025 New Year Consumption Season was successfully held in the Dongwenquan Town of the Banan District, integrating the unique hot spring resources with traditional market customs to create a multifaceted consumption scene [1][4] Group 1: Event Overview - The event aimed to empower rural revitalization, promote consumption, and enhance cultural tourism through a combination of quality agricultural product direct sales, unique consumption scenarios, and a brand experience centered around "visiting Banan in winter, enjoying markets and hot springs" [4] - The event featured four core segments: "Local Goods Market," "Reunion Village Feast," "Hot Spring Interaction," and "New Year Flavor Awards," ensuring continuous experiences over three days [4] Group 2: Consumer Experience - Visitors enjoyed a diverse experience with a "daytime exploration and nighttime appreciation" rhythm, including shopping for local specialties, tasting authentic snacks, and experiencing intangible cultural heritage during the day, followed by cultural performances and bonfire celebrations at night [6] - The "Local Goods Market" served as a key platform for increasing farmers' income, featuring two main areas: "Country Goodies Collection" and "Village Local Goods Workshop," showcasing products from various districts and providing a direct sales platform for local farmers [7] Group 3: Cultural and Culinary Highlights - The "Reunion Village Feast" aimed to revive traditional flavors, featuring live banquet displays and tastings of local specialties, as well as activities that recreate traditional pig slaughtering and cooking processes, allowing visitors to experience local culinary traditions [9] - The event also included deep discounts and promotional activities from local hot spring hotels, creating a comprehensive promotional synergy [12] Group 4: Overall Impact - The "Love Chongqing · Rural Market" event not only served as a year-end consumption promotion but also represented a warm return to local sentiments and cultural memories, aiming to continuously unleash rural consumption potential and broaden farmers' income channels, effectively promoting the integration of agriculture, culture, tourism, and commerce [12]