现象级城市IP领潮！重庆渝中骐骥奔腾启幕跨年新境

Core Insights - The Chongqing Yuzhong District has launched a new consumption season themed "'New' Yuzhong Joyful Shopping" with over 40 promotional activities aimed at attracting young and fashionable consumers during the New Year period [1] Group 1: Event Overview - The consumption season focuses on four main areas: New Year gatherings, light and shadow displays, new product launches, and diverse promotions to stimulate winter consumption [1] - The event aims to create a festive atmosphere that encourages all-age participation and enhances consumer engagement across the district [1] Group 2: Innovative Consumption Experience - Yuzhong District is innovating the shopping experience by transforming commercial spaces into immersive environments, integrating digital technology with cultural and ecological themes [4] - Various themed decorations and experiences are being introduced across shopping centers and historical sites, providing emotional value and social interaction opportunities for residents and visitors [4] Group 3: Interactive Engagement - Interactive experiences are emphasized, with events such as the "Cory House" and "BLUES Night" party, allowing consumers to become active participants in the experience, thereby enhancing brand memory [5] Group 4: Launching New Brands - The district is positioning itself as a hub for brand launches, with a focus on attracting flagship stores and new product releases as part of its strategy to become an international consumption center [6] - Notable new stores include the Pokémon official card store and various local creative shops, enriching the consumer offering and creating a diverse, high-quality shopping ecosystem [7] Group 5: Cultural Consumption Landmarks - A series of high-quality exhibitions and performances are being introduced, transforming commercial spaces into cultural experience venues and enhancing the attractiveness of consumer offerings [7]