数智赋能文旅新体验 枣庄VR融合模式激活消费新动能

Group 1 - The integration of digital technology and cultural tourism in Zaozhuang, Shandong, is being driven by VR technology, creating immersive experiences that enhance visitor engagement and extend their stay [2][3] - The "Xuecheng Smart Cultural Tourism Agricultural Park" has become a benchmark for rural tourism innovation, featuring a 503-acre complex that combines space breeding education with VR technology, allowing visitors to experience agricultural processes from a unique perspective [2] - The park's model of "online immersive experience + offline participation" addresses seasonal revenue disparities in rural tourism, ensuring consistent visitor flow throughout the year [2] Group 2 - The "Tai'erzhuang Time Travel" VR experience has evolved from a single offering to a comprehensive matrix of eight experiences, allowing visitors to interact with historical scenes and understand the cultural heritage of the Grand Canal [3] - The digital cultural experience center within the ancient city operates regularly, serving as a key platform for the digital dissemination of intangible cultural heritage, enabling visitors to engage with traditional arts through VR technology [3] - Continuous collaboration with technology companies to update VR content and integrate local events enhances visitor retention and enriches the overall experience [3] Group 3 - The application of VR technology is reshaping the consumption logic of Zaozhuang's cultural tourism, with data showing that visitors participating in VR experiences stay 3-4 hours longer and have a nearly 20% higher return rate compared to traditional tourism [4] - The core value of VR technology lies in breaking spatial limitations, enhancing interactive participation, and creating a sustainable consumption ecosystem that links online experiences with offline spending [4]