Group 1 - The core viewpoint of the articles highlights that banks are intensifying their deposit acquisition strategies as the end of the year approaches, employing various promotional tactics such as higher interest rates and giveaways to attract customers [1][2][6] - Banks are offering competitive interest rates for different deposit amounts, with examples including a 1.90% interest rate for new funds of 200,000 yuan at Hangzhou Bank [2][4] - Some banks are incentivizing deposits through lotteries and gifts, with reports of customers receiving shopping vouchers for making deposits, indicating a shift from traditional incentives like rice and oil to more appealing rewards [1][4][5] Group 2 - The pressure on bank employees to meet performance targets is driving aggressive deposit acquisition tactics, with some employees reportedly using personal funds to offer cash back to customers [4][5] - The practice of "timing deposits" is prevalent, where banks aim to boost their deposit figures at the end of the year to improve their financial statements, despite regulations prohibiting such practices [6][7] - Experts suggest that to address the issues of aggressive deposit acquisition, banks need to reform their assessment mechanisms, reduce the emphasis on short-term deposit targets, and enhance customer loyalty through better wealth management and service offerings [7]
银行年末揽储冲刺: 利率上浮、贴息返现与隐秘的KPI战场