Core Insights - The ice and snow economy has evolved from a niche sector to a trillion-yuan industry, transitioning from "event-driven" to a systematic and industrialized development phase [1] - The integration of ice and snow with culture, sports, and technology has created diverse experiences that better match consumer demands, enhancing the overall tourism experience [1] - Historical and cultural resources are being leveraged to create new attractions, such as the ice and snow night tour at the ancient site in Luoyang, which combines AR technology with historical themes [2] Group 1: Development Trends - The ice and snow economy is experiencing a surge in tourism consumption, moving beyond traditional sightseeing to immersive experiences that resonate emotionally with visitors [1] - The combination of old cultural elements with modern technology can revitalize historical sites, making them more appealing to tourists [2] Group 2: Collaborative Growth - The ice and snow economy thrives on collaboration among various regions and attractions, creating a network effect that benefits multiple areas rather than relying on single points of interest [3] - The model of "point breakthroughs and area flowering" allows for complementary advantages, enhancing the overall impact of the ice and snow economy [3] Group 3: Industry Expansion - Addressing transportation challenges in remote northern areas through enhanced rail and air services can connect dispersed ice and snow resources, forming a cohesive industry network [4] - The development of ice and snow equipment industries in regions like Zhejiang, which traditionally lack such resources, demonstrates the potential for growth by filling market gaps [4] - The rise of the ice and snow economy reflects broader trends in economic structure optimization and the release of consumer potential in China [4]
冰雪经济中的发展之道(人民时评)
Ren Min Ri Bao·2025-12-29 22:10