咖啡因又让霸王茶姬遭遇“无妄之灾”？

Core Viewpoint - The article discusses the controversy surrounding the beverage brand "霸王茶姬" (Bawang Tea) being labeled as a "soft drug" or "quasi-drug" due to its high caffeine content, which has sparked public debate and affected the brand's stock price [2][12][23]. Group 1: Controversy and Public Reaction - The term "quasi-drug" was used by a content creator, leading to widespread discussion and concern about the caffeine levels in Bawang Tea's products [3][4]. - The association of the brand with "drugs" has resulted in significant public backlash, with many consumers sharing experiences of insomnia and anxiety after consuming the drinks [12][17]. - Despite the negative connotation, the overall public reaction was not as severe as anticipated, with some comments calling for the brand's legal team to respond [18][20][23]. Group 2: Stock Market Impact - Following the controversy, Bawang Tea's stock price dropped over 14% at one point, marking a new low since its listing, and the hashtag related to the drop trended on social media [23][25]. - The article notes that attributing the stock price decline solely to the "soft drug" label may be overly simplistic, as the broader market was also experiencing declines on that day [25]. Group 3: Caffeine Content Analysis - Bawang Tea's products, particularly the "万里木兰" (Wanli Mulan), contain high caffeine levels, with one variant showing 235 mg of caffeine per 580 ml [32][39]. - Comparatively, the caffeine content in Bawang Tea's drinks can exceed that of traditional coffee, with some products containing up to 406 mg per 500 ml [41][42]. - The article emphasizes that the caffeine content varies significantly across different tea products, with Bawang Tea's "伯牙绝弦" (Boyan Juexian) containing 105 mg per serving, aligning with their product labeling [44]. Group 4: Regulatory and Industry Response - The article highlights the need for brands to clarify caffeine content and educate consumers, suggesting that Bawang Tea should actively engage in public relations efforts to counter misinformation [67][70]. - It mentions that other brands, like 喜茶 (Heytea), have implemented a caffeine labeling system to inform consumers about caffeine levels in their products [72]. - The industry is encouraged to provide a variety of options to cater to different consumer preferences regarding caffeine intake [73].