“谷子”弄潮儿 穿越热浪理性深耕

Core Insights - The "Guzi Economy" in Zhengzhou has transitioned from a phase of exuberance to a more rational and mature market approach, reflecting the evolution of emotional economy and commercial essence [1] - The market is characterized by the engagement of Generation Z, who view products not just as commodities but as carriers of emotional value [1][2] - The industry is expected to grow significantly, with projections indicating that the scale of the Guzi economy in China will exceed 300 billion yuan by 2029 [2] Market Dynamics - The initial excitement surrounding the Guzi economy has given way to a more grounded phase, where businesses are focusing on sustainable growth rather than rapid expansion [1] - The shift from "wild growth" to "rational cultivation" is likened to the process of raising a child, emphasizing the need for businesses to develop independence and resilience [1] - The presence of both trend-followers and genuine enthusiasts in the market highlights the importance of adhering to sound operational logic and market principles for long-term success [2] Consumer Behavior - Generation Z is driving the Guzi economy, with their passion and emotional connection to products transforming them into social currency [2] - Emotional value is seen as an added benefit, but the fundamental aspects of cost-effectiveness and quality-price ratio are crucial for the sustainability of the Guzi economy [2] - The ability to convert emotional recognition into tangible consumer satisfaction is essential for the transition from short-term excitement to long-term prosperity [2]