前安克创新出海操盘手执掌徕芬海外业务

Core Insights - The recent personnel change at Lifeng, with the appointment of Luo Mingbo as International General Manager, is aimed at enhancing the company's overseas business strategy and market penetration [1][2]. Group 1: Personnel Changes - Shao Shili, the former head of overseas markets, has left the company, and Luo Mingbo, previously the General Manager for Anker Innovations in the Asia-Pacific and North America regions, has taken over [1][2]. - Luo Mingbo's extensive experience in global brand operations, particularly from his time at Anker, positions him as a key figure for Lifeng's overseas expansion [2][3]. Group 2: Business Strategy - Lifeng has successfully entered markets in Southeast Asia, Europe, and North America, achieving double-digit growth rates in recent years [1]. - The company plans to further enhance its overseas market presence while also focusing on new product development, with 2026 being highlighted as a significant year for new product launches [1][2]. Group 3: Market Position and Challenges - Lifeng's overseas business has seen significant achievements, with markets like Singapore and Malaysia ranking among the top in the high-speed hair dryer category, and core channels in Western Europe and North America experiencing over 60% growth [2]. - Despite these successes, Lifeng faces challenges in brand recognition in competitive markets dominated by established players like Philips and Oral-B, which may hinder its overseas expansion efforts [4].