曾被欧美垄断的FPS赛道，正在被中国厂商悄悄改写

Core Insights - The global gaming industry is witnessing a significant shift, particularly in the first-person shooter (FPS) segment, traditionally dominated by Western companies, with Chinese firms rapidly rising [1] - The FPS genre accounts for approximately one-third of the global gaming market, valued at around $726.8 billion in 2024, and is projected to grow to nearly $2 trillion over the next decade [2][3] - Chinese developers have made remarkable advancements in FPS game development over the past two decades, transitioning from local adaptations to global original productions [1][11] Industry Trends - The FPS market is characterized by high barriers to entry, with a few leading products capturing the majority of revenue, making it challenging for new entrants [6] - The FPS genre is not only a competitive battleground but also a favorite among global players, akin to football in the real world, due to its fast-paced and competitive nature [2] - The FPS market is expected to grow at a CAGR of 13.0% from 2025 to 2032, indicating strong future potential [4] Chinese Market Dynamics - In China, FPS games are projected to contribute over 10 billion yuan to the gaming market growth by 2025, becoming the second-largest game category domestically [5] - Tencent's Vice President, Ma Xiaoyi, highlighted the significant growth potential in the FPS market, noting that while it currently represents about 20% of the Chinese market, it could potentially double [5] Competitive Landscape - The FPS market is described as a "winner-takes-all" environment, with established Western titles like "Call of Duty" and "CS:GO" dominating player loyalty and market share [6][8] - Chinese companies have developed a unique advantage in long-term game operation and content production, allowing them to compete effectively against established Western firms [10][18] Product Development and Innovation - Chinese developers, particularly Tencent, have successfully transitioned from traditional FPS games to innovative formats like "search, fight, and retreat," which emphasize resource management and risk assessment [13][14] - The success of titles like "Dark Zone Breakthrough" and "Delta Action" showcases the industrial capabilities of Chinese developers, with a focus on cross-platform and high-frequency updates [19][21] Future Outlook - The FPS genre is undergoing unprecedented transformation, aiming to create a diverse ecosystem that meets various audience needs and offers multiple gameplay experiences [21] - Chinese FPS games are increasingly gaining recognition on global platforms like Twitch, indicating a growing presence and influence in the international gaming landscape [19][21]