不只胖东来，河南许昌还隐藏着全球假发行业的隐形冠军

Core Viewpoint - The rise of Rebecca from a small factory in Xuchang to a global leader in the wig industry has significantly boosted the local economy and improved the livelihoods of the residents [1][24]. Industry Overview - Xuchang has over 4,000 wig-related enterprises and employs more than 300,000 workers, exporting products to over 120 countries. Approximately 6 out of every 10 wigs globally are produced in Xuchang [2][24]. - In 2024, Xuchang's total export value reached 21.72 billion yuan, with wig exports accounting for 16.4 billion yuan, representing 75.5% of the total [2]. Company Development - Rebecca transformed the traditional wig industry in Xuchang into a modern global industry, serving as a model for many small and medium-sized enterprises [3][25]. - The company was founded in 1993 through a partnership with an American company, allowing it to establish its international brand and enter the U.S. market [13][14]. Technological Advancements - The company achieved significant technological breakthroughs in wig production, moving from basic processing to advanced techniques, which allowed it to gain recognition from foreign buyers [8][20]. - Rebecca developed its own production equipment and mastered the complete set of processing techniques, which led to rapid growth and profitability [9][20]. Market Expansion - After establishing a strong presence in North America, Rebecca expanded into the African market, which became a new growth engine for the company [16][18]. - The company also targeted the European market in 2004, forming partnerships to leverage existing sales channels and brand reputation [19]. Economic Impact - The success of Rebecca has not only benefited the company but has also led to the development of a robust local industry, with many enterprises following its path towards branding and internationalization [24][25]. - The wig industry has become a significant source of income for local residents, with many women earning thousands of yuan monthly [2][24]. Conclusion - Rebecca's journey from a small workshop to a global leader exemplifies the potential for Chinese companies to transition from low-end manufacturing to brand-driven international enterprises, contributing to the high-quality development of the economy [25][26].