冰雪赛事经济学：安踏走向闭环丨消费参考

Group 1 - Anta Group is increasing its investment in the upcoming 2026 Milan Winter Olympics, providing equipment support for 13 Chinese national teams [1] - Anta's brands, including FILA and Descente, are collaborating with various national teams, focusing on developing professional competition and training gear [1] - The new equipment features significant technological advancements, such as a cutting-edge anti-cutting material developed in collaboration with academic institutions [1] Group 2 - The ice and snow sports market is currently not mainstream due to seasonal factors, which raises questions about the economic viability of Anta's investments in this sector [2][3] - Despite the challenges, the economic ecosystem around ice and snow events is forming, with technology from these events being integrated into consumer products [4] - The down jacket market in China has seen substantial growth, with a compound annual growth rate of 12.84% from 2019 to 2023, indicating a competitive advantage for sports brands like Anta [5] Group 3 - As ice and snow sports gain popularity, the market space is expected to grow, allowing Anta to launch consumer products based on national team technology [6] - This strategy highlights Anta's focus on cost optimization and value for consumers, enhancing its marketing approach [7]