顾家家居回应董宇辉带货沙发代工质疑，称均为自主生产

Core Viewpoint - The company, Gujia Home, has clarified that all sofas sold during the live stream hosted by top influencer Dong Yuhui are produced in-house, addressing concerns about third-party manufacturing [1] Group 1: Sales Performance - Dong Yuhui's live stream on December 11 generated a record sales figure of 3.56 billion yuan, with a single Gujia Home sofa product exceeding 100 million yuan in sales, making it the top-selling item of the event [1] - The live stream lasted for five and a half hours, showcasing the significant impact of influencer marketing on sales performance in the home furnishings sector [1] Group 2: Production and Manufacturing - Gujia Home's representative stated that the company is accelerating production to meet demand, ensuring that the products sold during the live stream are self-manufactured [1] - The company's 2024 annual report indicates that outsourcing is only used to alleviate capacity pressure for non-core products, while core products such as sofas, soft beds, and custom furniture are designed and produced in-house [1]