顾家家居回应董宇辉直播超亿元沙发订单引“代工”传言

Core Viewpoint - The live streaming event led by Dong Yuhui generated significant sales for Gujia Home, raising concerns about the company's ability to fulfill large orders and the pressures on its supply chain [1][6]. Group 1: Sales Performance - On December 10, Gujia Home achieved a total sales revenue of 356 million yuan during a 5.5-hour live stream, with a single leather sofa model exceeding 100 million yuan in sales [1]. - The average daily sales for Gujia Home in the first half of 2025 were approximately 15.53 million yuan, making the one-day sales from the live stream equivalent to eight days of regular sales [7]. Group 2: Supply Chain Concerns - There are widespread rumors in the supply chain regarding the feasibility of fulfilling the order for approximately 30,000 sofas, with many manufacturers hesitant to accept the order due to cost pressures and long payment cycles [1][6]. - Gujia Home confirmed that all sofas sold during the live stream were self-manufactured and that production is being accelerated to meet demand [1][4]. Group 3: Marketing and Industry Insights - The event highlighted the effectiveness of innovative marketing strategies in the home furnishing sector, with the potential for leading brands to capture higher traffic and conversion rates [7]. - The hidden costs associated with production processes and equipment depreciation pose challenges for the industry, despite the visible costs of materials [8].