零跑这十年：从脚踏实地到仰望星空

Core Insights - The company, Leap Motor, showcased a different approach to growth during its 10th anniversary event, emphasizing a commitment to engineering and sustainable development rather than the typical "burning money for growth" strategy [3][4] - Leap Motor has achieved continuous quarterly profitability, becoming the second new force in car manufacturing to reach this milestone, indicating a successful business model [4] Group 1: Company Philosophy and Culture - The founder, Zhu Jiangming, embodies an "engineer culture" focused on practical achievements and respect for industrial principles, which contrasts with the marketing-driven narratives of many competitors [3] - Leap Motor's core competitive advantage lies in its "full self-research" capability, controlling 65% of vehicle costs through deep self-manufacturing, which allows for rapid technological iteration and cost management [3] Group 2: Product and Market Positioning - The launch of flagship models D19 and D99 reflects a strategy to eliminate the "premium bubble" associated with luxury vehicles, demonstrating that high-quality experiences can be offered at accessible prices [4] - The company aims to sell one million vehicles by 2026, with a long-term goal of reaching annual sales of four million units, positioning itself as a world-class smart electric vehicle manufacturer [4] Group 3: Industry Context - In a market returning to rationality after a capital frenzy, Leap Motor's focus on technology and product-driven growth is increasingly valuable, highlighting a commitment to sustainable development [4]