冰雪经济中的发展之道

Core Insights - The ice and snow economy has evolved from a niche market to a trillion-yuan industry, transitioning from event-driven growth to a systematic and industrialized development phase [1] Group 1: Transformation of Ice and Snow Economy - The surge in ice and snow tourism is driven by a profound change in consumer behavior, moving beyond mere sightseeing to immersive experiences that resonate emotionally with visitors [1] - The integration of ice and snow with culture, sports, and technology has diversified offerings, allowing for better alignment with consumer demands [1] Group 2: Cultural Revitalization - Historical resources serve as valuable assets for the ice and snow economy, with innovative approaches transforming old cultural elements into new attractions [2] - The introduction of AR technology in historical sites, such as the ice and snow night tour in Luoyang, enhances visitor engagement by blending history with modern experiences [2] Group 3: Collaborative Development - The ice and snow economy thrives on collaboration, requiring a break from isolated development to create synergies across multiple attractions and regions [3] - The model of leveraging a central attraction, like the snow town in Heilongjiang, to benefit surrounding areas exemplifies effective regional cooperation [3] Group 4: Expanding Industry Boundaries - The development of the ice and snow economy must address existing gaps and leverage available resources to maximize value [4] - Initiatives such as enhancing transportation networks and developing snow equipment industries in regions like Zhejiang illustrate strategies to fill market voids and stimulate growth [4] - The rise of the ice and snow economy reflects broader trends in economic restructuring and the release of consumer potential in China [4]