3 6 Ke·2025-12-30 02:51Core Insights - The 二次元 (anime) gaming sector, once a booming market, is now facing significant challenges, with many products being discontinued and a notable slowdown in growth among leading companies [1][2]. Market Overview - In 2025, a total of 2222 products are expected to be discontinued, with a significant portion being 二次元 games, indicating a saturated market [1]. - The 二次元 gaming market is experiencing severe polarization, where top products continue to generate substantial revenue while a majority of new entrants struggle to achieve profitability [1]. Financial Performance - Among the 717 二次元 games in the domestic market, only 407 (57%) reported revenue, meaning 43% did not generate any income over the past year [1]. - Notably, one product achieved over 10 billion in revenue through iOS channels, and 14 games surpassed 100 million in revenue [1]. Product Trends - The market is characterized by a clear gradient of product performance, ranging from highly profitable top-tier products to those that fail to meet expectations or are discontinued [2]. - A total of 126 games have been confirmed to be discontinued or halted in development, highlighting the ongoing challenges in the industry [2]. Revenue Data - The revenue data for 二次元 games from January 1 to December 15, 2025, shows a diverse range of performance among various titles, with leading games from companies like Tencent and miHoYo dominating the charts [3][4][16].