3 6 Ke·2025-12-30 02:56Industry Overview - In November, a total of 30 chain tea brands monitored by Yilan Commercial reported 134,300 stores, with a net increase of 498 stores after opening 3,190 and closing 2,692 [1] - Among these, brands like Hu Shang A Yi and Gu Ming showed significant growth, with net increases of 231 and 190 stores respectively [1] - Tims Coffee and Grid Coffee are also expanding, with new stores set to open by the end of the year [1] New Store Openings - New flagship stores are being launched, such as Mixue Ice City in Hangzhou, which invested nearly 8 million yuan and covers approximately 700 square meters [2] - Other brands like Nayuki and WILLchá are also expanding internationally, with new openings in Thailand and Japan [2] Product Launches - Various tea and coffee brands have introduced new products, including CoCo's new tapioca peach gum dessert and Nayuki's cherry series [3] - Sales performance has been strong, with one brand's yogurt drink series surpassing 200 million cups sold [3] Collaborations and Promotions - Collaborations between brands are yielding positive results, such as Heytea's partnership with Pop Mart leading to long queues and rapid sales [5] - Other brands are also engaging in promotional activities, with some facing consumer backlash over product sizes and caffeine content [5] Corporate Developments - Starbucks appointed Anand Varadarajan as the new CTO, bringing extensive experience from Amazon [6] - The company is also enhancing its marketing team with a new senior manager from Elf Cosmetics [6] Financial Insights - Hextar Industries Berhad is divesting from its fertilizer business to focus on expanding its food and beverage retail operations, particularly Luckin Coffee in Malaysia [7] - Starbucks anticipates a busy day for gift card sales on December 24, expecting over $60 million in new card reloads [7] - The company's unredeemed gift card balance reached $1.8 billion, an increase from the previous year [7]