预售票房平淡 跨年看电影热度能否重现？

Core Insights - The performance of the New Year's Eve box office has varied significantly over the years, with ticket sales ranging from 300 million to over 700 million yuan since 2018, indicating a potential decline in 2025 due to various factors [1][2][3] Box Office Performance - As of December 30, 2025, the cumulative pre-sale box office for the New Year's Eve is approximately 33 million yuan, which is considered average [1] - Historical data shows that the box office for New Year's Eve from 2018 to 2024 has been 5.16 billion, 3.36 billion, 5.36 billion, 5.35 billion, 2.54 billion, 7.34 billion, and 3.83 billion yuan respectively [1] - Non-working days typically yield higher box office results, often exceeding 500 million yuan, while working days see reduced performance [2] Factors Influencing Performance - The success of the New Year's Eve box office is influenced by whether it coincides with the New Year's holiday, marketing strategies, and the types of films released [2][3] - The 2025 New Year's Eve will feature six new films, but the absence of major blockbusters (10 billion yuan+) may lead to lower overall box office performance [3] Film Types and Audience - Romantic films have historically performed well on New Year's Eve, appealing primarily to young couples [4] - Recent trends show a diversification in film genres, including comedies and dramas, with a focus on capturing the emotional experience of the audience [4]