解码未来产业｜双循环强支撑，北京外贸以创新突围全球贸易新格局

Core Insights - Beijing's foreign trade enterprises are focusing on "innovation" to navigate global trade tensions and tariffs, transitioning from traditional OEM models to high-quality development through independent R&D and global branding [1] - The "14th Five-Year Plan" emphasizes trade innovation and the construction of a strong trade nation, pushing foreign trade development beyond traditional frameworks towards high-tech empowerment and quality supply [1] - Integration of domestic and foreign trade has become a stabilizing factor for Beijing's foreign trade enterprises, enabling them to mitigate market risks and expand growth opportunities [1] Group 1: Digital Economy and Cross-Border E-commerce - Worth Buying Technology is leveraging AI and content-driven strategies to create localized consumption platforms abroad, moving beyond traditional cross-border e-commerce models focused solely on product transactions [2][3] - JD.com is enhancing its international presence with new shipping zones in Malaysia and Thailand, and has established over 100 overseas warehouses to improve logistics efficiency [4][5] - JD Global Sales has seen over 100% year-on-year growth in transaction volume and order quantity in key markets since the launch of its 11.11 campaign [6] Group 2: AI and Technological Integration - AI technology is being integrated into cross-border trade by Beijing companies, enhancing operations in e-commerce, supply chain management, and consumer services [7][8] - The establishment of the Beijing Digital Economy Enterprises Overseas Innovation Service Base aims to support internationalization of digital industries and facilitate cooperation with countries along the Belt and Road [9][10] Group 3: Policy Support and Market Expansion - The Beijing Digital Economy Enterprises Overseas Innovation Service Base is designed to provide comprehensive support for enterprises looking to expand internationally, including policy innovation and ecosystem services [12][14] - Beijing is promoting a dual circulation strategy, focusing on domestic market stability while seeking growth in international markets, which helps to counter global trade uncertainties [15][25] - The city is implementing measures to foster integration of domestic and foreign trade, including financial support for enterprises and the establishment of a favorable environment for trade development [24][25]