2025年美国移动游戏市场现状分析：美国移动游戏产品整体生命周期已普遍较长，新品活力较低【组图】

Group 1 - The core data indicates that the US mobile gaming lifecycle is generally long, with the average launch time for the top 200 revenue-generating mobile games in 2024 being approximately 7 years, which is higher than the global average [3] - The US mobile gaming market size has surpassed 150 billion yuan, with a steady growth trend observed from 2022 to 2024, increasing from 126.9 billion yuan in 2022 to 151.6 billion yuan in 2024, representing a year-on-year growth of 9.7% [5][8] - The US mobile gaming market is projected to reach 260 billion yuan by 2030, with a compound annual growth rate of 9.5% from 2025 to 2030, indicating significant growth potential due to strong user payment willingness and a large number of console and PC players yet to transition to mobile platforms [9] Group 2 - The US mobile gaming market shows low new product vitality, with only 7 new games expected to launch in 2024 among the top 200 revenue-generating mobile games, resulting in a new product ratio that fluctuated from 3.0% to 3.5% from 2020 to 2024 [2] - The primary types of mobile games in the US market in 2024 include gambling (20%), elimination (19.5%), strategy (15.5%), and casual games (7%), indicating a concentration in these categories [4]