荷美尔®和牛牛肉干旗舰上市 严选珍稀和牛风味，引领品质零食臻味新境

Core Insights - Hormel has launched its new product, Hormel Wagyu Beef Jerky, aimed at redefining high-end meat snacks and enhancing consumer experience in China [3][4][12] - The product features premium Wagyu beef, specifically the rare "Miyazaki" cut, known for its delicate texture and balanced fat distribution, appealing to the growing demand for quality and unique culinary experiences [4][8] Product Details - The Wagyu beef jerky is crafted with a focus on preserving the natural flavors of the beef, utilizing a low-temperature slow-roasting technique to enhance its rich taste and texture [8] - Each gift box contains 12 packs of Wagyu beef jerky and two 50ml bottles of Scotch whisky, designed to create a luxurious tasting experience [8][12] Market Strategy - Hormel's entry into the high-quality meat snack market reflects its commitment to innovation and understanding of consumer trends in China, where there is an increasing demand for premium products [4][12] - The launch is part of Hormel's broader strategy to deepen its presence in the Chinese market, which has been ongoing since 1995, showcasing its dedication to local consumer preferences [12][14] Distribution Channels - Starting from December 30, 2025, the Wagyu beef jerky will be available through Hormel's official stores on platforms like Tmall, JD.com, and Xiaohongshu, targeting a wide audience [13]