林清轩登陆港股 “国货高端护肤第一股”诞生

Core Viewpoint - Lin Qingxuan officially listed on the Hong Kong Stock Exchange on December 30, 2023, marking its position as the first high-end domestic skincare brand in the Hong Kong market [1][2]. Company Overview - Lin Qingxuan, founded in 2003, is known for its "oil-based skincare" approach, with its Camellia Oil Essence being a core product since its launch in 2014 [1]. - The company has expanded its brand portfolio to include Xiaoxin Xuan and Huai Piao Zhuang, targeting younger consumers and community beauty services respectively [1]. Financial Performance - For the first half of 2025, Lin Qingxuan reported revenue of 1.052 billion yuan, a significant increase of 98% year-on-year; gross profit reached 866 million yuan, up 99.5%; and net profit was 182 million yuan, reflecting a 110.16% increase [1]. - The company has achieved cumulative sales of over 50 million bottles of its Camellia Oil Essence, which has been the top-selling facial oil product in China for 11 consecutive years [2]. Market Position - Lin Qingxuan ranks first among high-end domestic skincare brands in China with a market share of 1.4%, and is the only domestic brand among the top 15 high-end skincare brands [3]. - The high-end skincare market in China is projected to reach 114.4 billion yuan in 2024, with the anti-wrinkle cosmetics market expected to grow to 260.24 billion yuan, accounting for 33.59% of the total cosmetics market [3]. Innovation and R&D - The company has over 600 formula achievements and 87 patents, including 46 invention patents, focusing on key areas such as Camellia ingredient extraction and anti-wrinkle technology [2]. - Lin Qingxuan has been recognized as a leading brand in "cell-level anti-wrinkle" technology, confirming its market position through a collaborative project with the Beauty Industry Research Institute [3]. Strategic Direction - The listing is seen as a new starting point for Lin Qingxuan to enhance its multi-brand and global expansion strategy, which will require improved supply chain capabilities and brand management [5]. - The company aims to strengthen its brand building and retail store layout while continuing to invest in research and development in skincare technology [2][5].