Zhong Guo Qi Che Bao Wang·2025-12-30 05:03Core Viewpoint - The Chinese automotive industry is transitioning from scale expansion to value enhancement, with a focus on cultural integration as a key driver for development [1][12]. Group 1: Cultural Integration in Automotive Development - Wei Jianjun, Chairman of Great Wall Motors, proposes a "Cultural Engine" approach to drive the automotive industry, emphasizing the importance of cultural roots and global identity [4][6]. - The article highlights the significance of cultural construction in the automotive sector, filling a gap in the discourse on automotive culture in China [4][6]. - Great Wall Motors is leveraging Chinese cultural elements in its designs, transforming vehicles into cultural carriers that resonate with both local and global audiences [7][10]. Group 2: Industry Transformation and Competitive Edge - The shift from technical imitation to cultural and technological symbiosis is seen as essential for the rise of Chinese automotive brands, moving away from superficial competition to deeper value exploration [6][9]. - Great Wall Motors is positioned as a direct beneficiary of this cultural awakening, establishing a unique market position that integrates Eastern aesthetics and wisdom [7][10]. - The article emphasizes that the cultural foundation is crucial for overcoming the identity crisis faced by Chinese automotive brands, enabling them to compete on a global scale [6][12]. Group 3: Vision for the Future - The "Great Wall Plan" is presented as a guiding light for the industry, promoting values of integrity, technology, and innovation as the new identifiers of Chinese automotive spirit [12]. - The narrative suggests that the future of Chinese automotive will be defined by high-quality products that embody cultural confidence and a commitment to values [12]. - The article concludes with a vision of Chinese automotive brands writing a glorious chapter on the global stage, showcasing both strength and warmth [12].