从高端圈层到全域共鸣：金沙酒业2025消费者培育工程释放品牌增长新动能

Core Insights - The company has successfully launched two major consumer engagement initiatives, "Summary·Shangyan" and "Time Stories·Classic of the Era," across multiple cities in China, enhancing brand visibility and consumer connection [1][2][3] Group 1: Event Impact - "Summary·Shangyan" has become a celebrated event in local wine culture, significantly enhancing the brand's image in regional markets through interactive experiences and cultural integration [2][3] - The "Time Stories·Classic of the Era" events have effectively created emotional connections with consumers by evoking nostalgia and reinforcing the brand's identity as a "time brewer" [2][3] Group 2: Dealer Collaboration - The company emphasizes collaboration with dealers to build long-term brand competitiveness, believing that deepening consumer relationships is essential for sustained success [2][4] - Dealers have reported increased customer loyalty and purchase intent as a result of the engaging atmosphere and storytelling approach of the events, marking a shift from merely selling products to building relationships [2][4] Group 3: Integrated Strategy - The company has implemented a systematic approach to empower its dealer network, transitioning from a brand-led model to a more integrated manufacturer-dealer collaboration [3][4] - By providing standardized tools and customized support for local events, the company has enhanced sales conversion efficiency and boosted dealer confidence in the market [3][4] Group 4: Future Outlook - Dealers have expressed strong confidence in the company's strategic direction and resource allocation, recognizing the effectiveness of the consumer cultivation efforts in driving both short-term sales and long-term market health [4] - The company plans to continue investing in consumer experience and innovation, aiming to deepen market foundations and enhance collaborative mechanisms with dealers [4]