贵州遵义市2026年促消费活动精彩纷呈

Core Insights - Zunyi City is set to launch over 300 consumer promotion activities in 2026, focusing on the theme "Enjoy Zunyi, Experience Four Seasons" to stimulate consumption and create a vibrant consumer atmosphere [1][5] - The city aims to integrate cultural, commercial, sports, and tourism sectors, promoting seasonal activities that cater to various consumer interests throughout the year [1][3] Group 1: Seasonal Activities - The planned activities will include spring tea tasting and flower viewing, summer cooling and night economy events, autumn themed around harvest with liquor festivals, and winter focusing on New Year and Spring Festival goods [1][3] - Each season will feature discounts and consumer vouchers to ensure continuous benefits for the public [1][3] Group 2: Alcohol Industry Focus - Zunyi will promote a shift from selling liquor to selling lifestyle experiences, enhancing the development of unique wine estates and food streets [3] - The city will implement a series of promotional activities under the "Wine+" initiative, aiming to expand the market for Zunyi's liquor products [3] Group 3: Community and Digital Initiatives - New "neighborhood centers" will be established to enhance community convenience and support family-oriented services, including elderly-friendly products during festive promotions [3] - The city plans to collaborate with major e-commerce platforms to host online shopping events, aiming to cultivate over 100 online products and conduct more than 20 promotional activities [3] Group 4: Funding and Events - Zunyi has allocated 12 million yuan to kick off the "Enjoy Zunyi, Warm Winter" cross-year consumer promotion series, featuring both online and offline events [5] - Activities include a New Year's Eve celebration, food festivals, and themed street openings, with various consumer vouchers available across multiple sectors [5] Group 5: Economic Impact - The initiatives are designed to attract crowds, enhance engagement through integrated experiences, and provide tangible benefits to citizens, ultimately stimulating economic growth in Zunyi [5]