机构：“Z世代”跨年夜民宿订单量占比近九成

Core Insights - The article highlights that on December 31, the booking volume for homestays accounted for 64% of the total orders for the New Year holiday, indicating a strong demand for unique experiences among younger generations [1] Group 1: Booking Trends - The "Z generation" significantly drives the demand for homestays during the New Year, with nearly 90% of bookings coming from individuals born in the 1990s and 2000s [1] - The top ten cities for homestay bookings on New Year's Eve include Chengdu, Guangzhou, Chongqing, Qingdao, Xi'an, Changsha, Harbin, Beijing, Nanjing, and Wuhan, showcasing a diverse geographic interest [1] Group 2: Location and Experience - Homestays located in core scenic areas are particularly popular, as they allow guests to immerse themselves in the New Year celebrations, with the highest booking volume seen around Chongqing's Jiefangbei/Hongyadong area [1] - The demand for homestays is attributed to a shift in how young people perceive New Year celebrations, focusing more on the experience and social aspects rather than just attending performances [1] Group 3: Market Insights - Tujia's Senior Vice President, Hu Yang, emphasizes that the value of homestays extends beyond mere accommodation, serving as a means to enhance the urban atmosphere during celebrations [1] - The intersection of public festivities and private experiences is identified as a key reason for the concentrated demand for homestays on New Year's Eve [1]