Core Insights - The marketing landscape is undergoing significant adjustments due to a slowing macro environment and increasing pressure on corporate growth, with traditional digital marketing models facing bottlenecks as customer acquisition costs rise and traffic dividends diminish [1][2] Group 1: New Marketing Concepts - Huawei's "Whale Hong Energy" platform introduces a new marketing concept called "data-driven all-scenario marketing" to help brands regain market control in a complex market environment [2] Group 2: Four Levels of the New Marketing System - Data-Driven Insights: The platform aims to provide a comprehensive understanding of user behavior across multiple devices, moving beyond fragmented data from single platforms to create a holistic user profile [3] - AI-Driven Execution: The introduction of an AI Agent allows brands to automate decision-making processes, enhancing execution efficiency and reducing reliance on human experience [4] - Immersive Scenario Engagement: The focus is on identifying high-concentration scenarios for brand engagement, such as pre-loading content in airport lounges for frequent business travelers [5] - User-Centric Journey: The goal is to reshape the relationship between brands and users, ensuring continuous brand presence across different devices and stages of the user journey, rather than just at the point of purchase [6]
品牌如何应对复杂的市场情绪、消退的流量红利？「鲸鸿动能」提出营销四步走
3 6 Ke·2025-12-30 05:33