“创新搭配+定制服务”催生鲜花经济“新”消费 花样“抢手货”俏销假日市场
Yang Shi Wang·2025-12-30 05:31

Core Insights - The flower market is heating up as the New Year holiday approaches, with strong demand for various floral products in regions like Ningde, Fujian, indicating a trend towards creative customization services for 2025 consumption [1][10] Group 1: Market Trends - In Ningde, over 3,000 pots of large flower orchids are in high demand, with a flowering period of over three months, making them a sought-after item for the 2025 New Year flower market [3] - The local flower industry has over 4,000 acres of planting area, generating an annual output value of 370 million yuan, contributing to rural revitalization [10] Group 2: Product Offerings - Besides large flower orchids, various creative floral products have been developed, including unique potted plants made from different succulent species, appealing to consumers of all ages [8][12] - The flower planting base offers personalized customization services, including pot styles, succulent combinations, greeting cards, and themed scene designs to meet diverse consumer needs [12] Group 3: Regional Developments - In Zaozhuang, Shandong, the flower market has introduced numerous new varieties and combinations, including fresh-cut flowers and potted plants, catering to diverse consumer preferences [13] - Popular flower varieties in Zaozhuang include colorful orchids and winter greens, which resonate with the festive atmosphere of the New Year, while affordable and easy-to-care-for plants like pothos and bamboo are also favored by consumers [15]