千余场活动+2400万元消费券！湖北抛出新年文旅“大礼包”

Core Insights - Hubei province plans to launch over 600 festive theme activities and more than 1,000 cultural benefit activities from late December 2025 to March 3, 2026, under the "Know Your Hubei" brand, aiming to integrate traditional customs with modern experiences to unleash the potential of cultural tourism [1] Group 1: Event Highlights - During the New Year and Spring Festival, Hubei will focus on "ancient and modern integration" to create differentiated and immersive festival experiences, with cities like Wuhan showcasing a "light and shadow show + symphony + bell ringing" for New Year's Eve [3] - Activities in various locations will include a drone sky show and Song Dynasty lantern festival in Huanggang, and an immersive village banquet and water performance in Xiangyang, enhancing the appeal of festival experiences through interactivity and ceremonial design [3] Group 2: Regional Collaboration - The events will feature regional collaboration and "one place, one product" presentations, with unique activities like immersive theater tours in Xiangyang, horse-themed parades in Jingzhou, and a music carnival in Yichang, showcasing the diversity of Jingchu culture [3] - New projects such as the second phase of Xiangyun Bay in Xiaogan and the Ezhou Garden Expo Park will also be operational during this period, further enriching the cultural tourism supply in the province [3] Group 3: Accessibility and Benefits - Hubei will implement over 170 ticket discounts or exemptions at A-level tourist attractions, including a joint ticket offer for six core scenic spots in Shennongjia [4] - Starting December 25, 2025, Hubei will distribute 24 million yuan in "Know Your Hubei Super Cultural Tourism Day" consumption vouchers, covering various sectors including dining, accommodation, and cultural tourism [4] Group 4: Strategic Goals and Economic Impact - Hubei aims to become a cultural strong province and a world-renowned cultural tourism destination, with the cultural tourism industry targeted as a pillar industry [4] - In the first three quarters of this year, Hubei saw a 13% increase in tourist numbers and over 15% growth in tourism revenue, with total tourism expenditure exceeding 870 billion yuan, marking significant growth in the tourism sector [4]