利益矛盾浮现 影视业如何分账？

Core Viewpoint - The distribution of profits in the film and television industry is a critical issue, with significant conflicts arising from revenue sharing models, particularly highlighted by the record-breaking box office of "Nezha: Birth of the Demon Child" in 2025, which raised concerns about the sustainability of the current profit-sharing structure [1][2]. Revenue Sharing Issues - The film "Nezha 2" achieved a domestic box office of 154.46 billion yuan and an overseas box office of 69 million USD, with a revenue-sharing ratio of approximately 39.4% for the production company [2]. - Light Media's chairman expressed dissatisfaction with the current revenue-sharing model, stating that it is unreasonable and does not allow production companies to maintain basic investments [2][3]. - The cinema industry countered that they bear over 70% of operational costs, making it difficult for smaller cinemas to survive if more profits are allocated to production companies [2]. Comparison with North American Model - A North American dynamic tiered revenue-sharing model allows for a higher initial share for production companies, which decreases over time, thus sharing both risks and rewards more equitably [3]. - The current fixed revenue-sharing model in China is criticized for not reflecting the varying contributions of different stakeholders in the film production process [3]. New Revenue Opportunities - Platforms like iQIYI have begun to implement revenue-sharing models for theatrical releases, allowing films to earn additional income through online viewership, thus expanding revenue streams for production companies [4][5]. - The revenue-sharing model on iQIYI offers tiered earnings based on viewer engagement, with potential earnings increasing with higher viewing hours [4]. Challenges for Mid-Tier Films - Mid-tier films face challenges such as limited genre appeal and marketing budgets, which hinder their competitiveness against larger projects, leading to insufficient screenings and visibility [5][6]. - The success of films like "Big Wind Kill" on iQIYI demonstrates the potential for increased revenue through online platforms, providing a new avenue for theatrical films to maximize earnings [5]. Creator Participation in Revenue Sharing - The trend of involving creators in revenue sharing is gaining traction, particularly in the micro-short drama sector, where creators can earn ongoing income based on the performance of their works [7][9]. - This model encourages creators to be more invested in the success of their projects, transforming their roles from mere executors to active participants in the project's lifecycle [7][9]. Industry Concerns - Some production companies express concerns about the sustainability of profits when creators are included in revenue sharing, as this can reduce the overall share available to production companies [10]. - The industry is focused on expanding the overall revenue pie rather than redesigning the revenue-sharing mechanisms, aiming for a return to predictable growth in a currently sluggish market [10].