上海良栖程伟雄:以品牌效应推动纺织服装产业转型
Xin Jing Bao·2025-12-30 05:59

Core Viewpoint - The article discusses the strategic development goals and initiatives of Shanghai Liangxi Brand Management Co., Ltd. in response to the central economic work meeting's emphasis on expanding domestic demand and optimizing supply for the year 2026 [1][3]. Group 1: Strategic Initiatives - Shanghai Liangxi aims to leverage its strengths in the textile and apparel industry to seek new growth in niche markets, focusing on providing higher quality and more design-oriented products to combat low-price and low-quality competition [1][2]. - The company plans to enhance the application of artificial intelligence (AI) across various operational aspects, including research, smart manufacturing, design, logistics, and marketing, to drive a new wave of transformation in the textile and apparel sector [3]. Group 2: Industry Outlook - The company expresses optimism about the industry's growth in 2026, emphasizing the need for brands to shift from price competition to value competition, thereby promoting an integrated transformation of production, education, research, and sales [3]. - To break the cycle of intense competition, the company highlights the importance of overcoming technical bottlenecks and building core technological barriers through increased research and development efforts [3].

上海良栖程伟雄:以品牌效应推动纺织服装产业转型 - Reportify