我国人均年体育消费水平持续增高 消费结构升级趋向参与型、观赏型

Core Insights - The National Sports Administration of China has released the "Sixth National Physical Fitness Monitoring Bulletin," which provides a systematic overview of the current state and trends of national physical fitness, serving as a scientific basis for the formulation of mass sports policies during the 14th Five-Year Plan period [1] Group 1: National Physical Fitness Monitoring - The monitoring will be conducted from December 2024 to September 2025, covering 31 provinces and municipalities, with a total of 243,600 valid samples collected from three demographic groups: children aged 3-6, adults aged 20-59, and seniors aged 60-79 [4] - The results indicate that the proportion of individuals with qualified physical fitness in China reached 84.9%, an increase of 0.8 percentage points compared to 2020, with the excellent rate improving by 1.5 percentage points [4] - Over the past 25 years, there has been a consistent and slight upward trend in national physical fitness, particularly among the elderly and children, with significant improvements in physical fitness indicators for children in the last five years [6] Group 2: Impact of Physical Exercise - The bulletin highlights the increasingly significant role of physical exercise in improving fitness levels, with qualified fitness rates for exercising adults and seniors exceeding non-exercisers by 4.0 and 5.8 percentage points, respectively [9] - The "2025 National Fitness Activity Status Survey Bulletin" was also released, detailing the current state of fitness behaviors among urban and rural residents, their needs, and development shortcomings [9] Group 3: Fitness Participation and Consumption - The survey conducted from January to August 2025 included over 140,000 valid samples across 500 counties, revealing that 38.52% of residents aged 7 and above regularly participate in physical exercise, an increase of 4.6 and 1.3 percentage points compared to 2015 and 2020, respectively [12] - Per capita annual sports consumption for residents aged 19-59 reached 2,428 yuan, while for those aged 60 and above, it was 1,451 yuan, both showing significant growth compared to 2020 [14] - The proportion of service-oriented sports consumption has risen to 48.5%, indicating a shift in consumption preferences from physical goods to participatory and spectator services, leading to an ongoing optimization and upgrading of the sports consumption structure [16]