地方消费贷“红包”来了 成都银行已落地新政

Core Viewpoint - The rapid implementation of local consumer loan interest subsidy policies by Chengdu Bank, following the national "Guo Bu" consumer loan initiative, aims to stimulate consumer spending and economic recovery in Sichuan Province [1][2]. Group 1: Policy Implementation - Chengdu Bank released specific implementation details for the consumer loan interest subsidy policy, which is effective from October 1, 2025, to March 31, 2026, covering key consumption periods such as New Year's Day and Spring Festival [1]. - The policy is designed to balance fairness and efficiency, addressing both large consumer needs and smaller purchases like home appliance upgrades [1]. Group 2: Financial Performance - Since 2025, Chengdu Bank has issued a total of 27 billion yuan in consumer loans, reflecting a year-on-year growth of 10.9%, thereby injecting financial resources into the consumer market [1]. - The bank has invested over 11 million yuan in subsidies since 2025, benefiting 1.5 million citizens and directly driving consumption exceeding 1.5 billion yuan [2]. Group 3: Digital Services and Consumer Engagement - Chengdu Bank has developed a cloud-based automotive finance rights platform, creating a fully digital service system for auto financing, and has conducted 24 promotional events since 2023, distributing 660 million yuan in consumer rewards [2]. - The bank collaborates with major platforms like Meituan and JD.com, as well as over 200 local merchants, to create a comprehensive discount matrix that enhances consumer engagement [2]. Group 4: Future Outlook - Chengdu Bank plans to continue focusing on local service and enhancing consumer financial products to contribute to urban economic vitality and promote quality consumption expansion [2].