Core Viewpoint - The article discusses the challenges faced by the tea brand "霸王茶姬" (Ba Wang Cha Ji), particularly its rapid employee growth outpacing business growth, leading to organizational inefficiencies and potential risks to profitability [1][3][8]. Group 1: Employee Growth and Organizational Structure - Ba Wang Cha Ji's full-time employee count increased from 1,959 to 4,800 from the end of 2023 to the end of 2024, more than doubling its workforce [1]. - The company has a significantly higher employee-to-revenue ratio compared to industry peers, with over 39 employees per billion yuan in revenue, and 1.3 headquarters staff per store, which is nearly three times the industry average [6][8]. - This excessive growth in personnel may lead to "Parkinson's Law," where organizations expand beyond their needs, resulting in decreased efficiency and increased costs [6][10]. Group 2: Industry Comparisons - In contrast, industry leaders like 瑞幸咖啡 (Luckin Coffee) and 古茗茶饮 (Gu Ming Tea) maintain a leaner workforce, with Luckin having about 15,000 employees for over 18,000 stores and Gu Ming employing around 2,700 for nearly 10,000 stores [4][6]. - The article highlights that efficient models in the tea industry suggest an optimal employee count of 30-50 per billion yuan in revenue, emphasizing the inefficiency of Ba Wang Cha Ji's current structure [6]. Group 3: Organizational Reform and Strategies - The article suggests that Ba Wang Cha Ji needs a comprehensive organizational efficiency diagnosis to identify and eliminate unnecessary processes and meetings [12]. - It recommends adopting a model similar to Amazon's "two-pizza team" principle, breaking down larger teams into smaller, cross-functional units to enhance agility [12]. - The establishment of a dynamic human resource allocation model is advised, allowing for a mix of fixed and flexible staffing to adapt to market demands [12]. Group 4: Brand Strength and Market Position - Ba Wang Cha Ji's unique brand positioning in the competitive market, emphasizing cultural depth and aesthetic value, provides a competitive edge that functional tea products cannot match [14]. - The brand has shown strong growth in overseas markets, with GMV increasing over 75% for two consecutive quarters, indicating the global adaptability of its "tea + culture" business model [14]. - Recent adjustments in franchise models, product innovation, and store upgrades suggest that management is aware of the need for internal reform [14][15].
霸王茶姬，该晴天修屋顶了
3 6 Ke·2025-12-30 07:08