阅文集团侯晓楠：AI+IP蓄能，网文出海迈向共创期

Core Insights - The article discusses the rapid global expansion of Chinese online literature, highlighting its transition from a national to a global IP source, with significant growth expected by 2025 [1][25]. Group 1: Global Expansion of Chinese Online Literature - A diverse group of online literature writers from 14 countries participated in the fourth Shanghai International Online Literature Week, indicating the global interest in Chinese IP [1]. - According to the "2025 China Online Literature Going Global Trend Report," the online literature market is expected to see rapid global adoption, particularly in Latin America, creating a tripartite market structure with North America, Eurasia, and Latin America [1]. - By October 31, 2025, WebNovel (Qidian International) is projected to have nearly 400 million cumulative global users and over 820,000 original works, with a 20% year-on-year increase in total works [1]. Group 2: Evolution of Online Literature Export Strategies - The CEO of Yuewen Group, Hou Xiaonan, outlined three phases of online literature export: 1.0 focused on content translation, 2.0 on establishing overseas platforms like WebNovel, and 3.0 on global co-creation integrating IP into various industries [2]. - The current phase emphasizes the need for Chinese IP to transition from merely "going out" to "integrating in" global markets [3]. Group 3: Future Growth and Market Dynamics - The keyword for 2025 is "accumulation," driven by cultural consumption upgrades and the maturation of new formats like short dramas and comics, which enhance IP conversion efficiency [4]. - The company aims to diversify its growth engines rather than relying on a single source, with short dramas, comics, and derivative products expected to accelerate in 2026 [7]. - The short drama model has been validated commercially, focusing on quality and thematic expansion, while AI technology is expected to enhance the production of comics [8]. Group 4: Market Trends and Regional Strategies - The global online literature market is experiencing profound changes, with Latin America emerging as a significant player, evidenced by Brazil's user base growing nearly eightfold [19]. - The company employs data insights for differentiated IP selection, adapting to regional preferences while maintaining the essence of the original content [21]. - The success in Latin America demonstrates the global applicability of China's online literature industry model, which can be replicated in other emerging markets [21]. Group 5: Challenges and Opportunities in Global IP Development - The transition to a "global IP source" is measured by the ability to establish a self-sustaining overseas original ecosystem and integrate into international industry chains [22]. - Current barriers include cross-cultural understanding, localization depth, and the complexities of global copyright protection [22]. - The company is focused on creating emotional connections and cultural resonance in international markets through its IP [24].