Core Insights - The article highlights the ten-year journey of Leap Motor, showcasing its transformation from a startup to a leading player in the electric vehicle (EV) industry, emphasizing its commitment to self-research and technological innovation [2][4][18] Group 1: Company Overview - Leap Motor was founded in 2015 by engineer Zhu Jiangming, who aimed to revolutionize the automotive industry through IT, leading a team predominantly composed of engineers [4][6] - Over the past decade, Leap Motor has achieved significant milestones, including over 1.2 million users, nearly 600,000 annual sales, and a global network covering 35 countries with over 1,800 channels [4][6] - The company has established 17 major component factories, achieving 65% of vehicle costs through self-research, resulting in a 10% cost advantage [6][9] Group 2: Technological Innovation - Leap Motor's commitment to "technology for all" has redefined value standards in the automotive market, allowing consumers to access high-end features without the associated premium prices [9][11] - The company has introduced advanced technologies such as laser radar and central domain control in its vehicles, which were previously exclusive to luxury models, enhancing the user experience [9][11] - Leap Motor's focus on user-centric product innovation addresses real consumer pain points, ensuring that technology becomes an integral part of everyday life [11][12] Group 3: Global Expansion and Market Strategy - The company has formed strategic partnerships, such as with Stellantis, to facilitate its global expansion, breaking traditional market-entry barriers and promoting its value proposition internationally [12][15] - Leap Motor's domestic "1+N" channel model has established over 1,000 service points, ensuring efficient coverage and a transparent, responsive user experience [12][15] Group 4: Long-term Vision and Sustainability - Leap Motor emphasizes long-termism as a core principle, focusing on sustained technological innovation and maintaining a high percentage of R&D personnel [15][16] - The company has successfully created a diversified business model, acting as both an OEM and a Tier 1 supplier, which allows it to maximize technological output and foster industry-wide value enhancement [16][18] - Leap Motor's journey reflects the broader evolution of China's EV industry, demonstrating the capability of Chinese brands to master core technologies and create world-class products [18]
十年磨一剑：零跑的坚守、普惠与长期主义
Zhong Guo Qi Che Bao Wang·2025-12-30 07:25