研报掘金丨信达证券：海澜之家携手adidas深化合作，主品牌稳健增长与新业务共拓未来

Group 1 - The core viewpoint of the article highlights the collaboration between HLA (海澜之家) and adidas, focusing on the stable growth of the main brand and the exploration of new business opportunities [1] - HLA has initiated an adidas agency business in lower-tier markets through its subsidiary, with the number of adidas FCC stores expected to reach 529 by mid-2025 [1] - The partnership aims to enhance brand influence and channel competitiveness, positioning HLA as a key partner for adidas in expanding its presence in lower-tier markets [1] Group 2 - The company is actively pursuing a brand globalization strategy, with a target of 111 overseas stores in the medium term [1] - HLA is conducting market research in Central Asia, the Middle East, and Africa to steadily advance its global expansion efforts [1] - The company's dual-driven model consists of a "stable foundation + emerging growth points," which is expected to further strengthen its brand influence and channel competitiveness through the collaboration with adidas [1]