Core Insights - The article discusses the rapid global expansion of Chinese online literature, highlighting its increasing influence and the emergence of a new market structure driven by Latin America, North America, and Eurasia [3][20]. Group 1: Global Expansion of Online Literature - By 2025, online literature is expected to enter a phase of rapid global proliferation, with Latin America emerging as a significant market alongside North America and Eurasia [3]. - As of October 31, 2025, WebNovel has nearly 400 million global users and has nurtured around 530,000 writers and over 820,000 original works, with a 20% year-on-year increase in total works [3]. - The global creative force is becoming significantly younger, with 50% of WebNovel's signed authors being born after 2000 [3]. Group 2: Evolution of Online Literature Export - The export of Chinese online literature has progressed through three stages: content translation, establishment of overseas platforms, and deep integration of IP into global industries [4][5]. - The current phase emphasizes the need for Chinese IP to transition from merely "going out" to "integrating in" [5]. Group 3: Market Dynamics and Growth Drivers - The year 2025 is characterized by a cultural consumption upgrade, with quality IP becoming a valuable asset across various media [6]. - New formats like short dramas and animated series are maturing rapidly, enhancing IP conversion efficiency [6]. - The growth of online literature is now described as a "multi-level growth" pattern, particularly with the explosive rise of the Latin American market [20]. Group 4: Strategies for Localization and Cultural Integration - The company employs data insights for differentiated IP selection, recognizing that emotional themes are universal but regional preferences vary significantly [20]. - In translation, the focus is on maintaining the original essence of the stories, supported by a comprehensive terminology database for accurate cultural representation [21]. Group 5: Future Directions and Challenges - The company aims to establish itself as a "global IP source," focusing on creating a self-sustaining ecosystem for overseas original content [25]. - Current barriers include cross-cultural understanding, localized operations, and the complexities of international copyright protection [25].
21专访｜阅文集团侯晓楠：AI+IP蓄能，网文出海迈向共创期