“壹号土”商标引混淆，企业更改标注

Core Viewpoint - The rise of "local specialty" products, such as "local pigs" and "local chickens," has led to consumer confusion due to the ambiguous boundaries between brand trademarks and product characteristics, prompting regulatory scrutiny and adjustments by companies like Yihua Food [1][2][3] Group 1: Trademark Issues - Yihua Food faced criticism for combining its registered trademark "Yihua Tu" with terms like "pig" and "chicken," leading consumers to mistakenly associate these products with traditional "local" concepts [2][3] - Legal experts indicated that the way Yihua Food used its trademarks deviated from the core function of trademarks, which is to identify the source of goods, potentially misleading consumers about the product's characteristics [2][8] - Yihua Food has made systematic changes to its branding, removing controversial terms from product listings and packaging to avoid further confusion [3][6] Group 2: Regulatory Actions and Consumer Awareness - The company has faced multiple rejections for trademark applications related to "Yihua Tu Chicken" and "Yihua Tu Egg," with reasons citing potential consumer misinterpretation and lack of distinctiveness [7] - Despite challenges, Yihua Food has successfully registered the "Yihua Tu Pig" trademark, which is valid until June 2032, and continues to apply for various related trademarks [7] - Consumer protection organizations have advised consumers to be cautious of misleading trademarks and to verify product details beyond just the prominent branding [9][10]