织牢织密直播卖食品的安全网

Core Viewpoint - The rise of live-streaming e-commerce has led to significant food safety issues, prompting the need for stricter regulations to protect consumers and ensure compliance with food safety laws [1][2][3] Group 1: Regulatory Actions - Recent cases of popular live-streamers selling misleading food products highlight the need for legal accountability in the live-streaming space [1] - The Market Supervision Administration is prioritizing the regulation of online food sales and has developed new guidelines to enforce food safety responsibilities among live-streaming operators [2] - The upcoming regulations will hold various stakeholders, including platform operators and marketing personnel, accountable for food safety compliance [1][2] Group 2: Consumer Protection - Food safety is a fundamental issue for consumers, and the live-streaming format must not become a loophole for selling substandard products [2] - The new regulations aim to address common issues such as exaggerated claims and price fraud in food live-streaming [2] - Enhanced monitoring and accountability measures are necessary to ensure that live-streaming platforms do not exploit consumers, particularly vulnerable groups like the elderly [3] Group 3: Evolving Challenges - The emergence of deceptive practices in food live-streaming, such as fake reviews and misleading marketing tactics, poses ongoing challenges for regulators [3] - Continuous adaptation of regulatory measures is required to combat new tactics used by unscrupulous sellers in the live-streaming environment [3] - Establishing robust safety measures and clear channels for consumer recourse is essential for fostering trust in the live-streaming food market [3]