3 6 Ke·2025-12-30 07:59Core Viewpoint - The article highlights the impressive development of JD.com's Beijing campus, showcasing its extensive facilities and employee benefits that enhance workplace experience and attract talent [1][3]. Group 1: Campus Development - JD.com's Beijing campus has grown from a single building in 2015 to the largest single-site campus in Beijing, accommodating nearly 60,000 employees and covering over 1.42 million square meters, equivalent to approximately 5.5 Bird's Nests [9]. - The campus features a 22-story cafeteria with over 2500 dishes available daily, catering to diverse dietary needs, including a thyroid-friendly menu [5][6]. - The company has invested 7 billion yuan in the construction of a "Youth City" for talent housing, which includes commercial streets and sports facilities [9]. Group 2: Employee Benefits and Amenities - JD.com offers various amenities such as free coffee machines, massage services, and an internal bar, enhancing the overall employee experience [8][12]. - The campus includes a range of services like hairdressing, car washing, and childcare facilities, which are designed to reduce the daily burdens on employees [15][16]. - Employees can enjoy discounts at numerous dining options within the campus, with many services provided at significantly lower prices compared to external markets [12][15]. Group 3: Talent Attraction and Retention - The comprehensive facilities and services at JD.com are becoming critical factors in the competition for talent, as employees increasingly consider the balance between salary and living costs [14]. - The company actively seeks employee feedback to tailor its offerings, ensuring that the amenities meet the actual needs and preferences of its workforce [12]. - JD.com's approach reflects a broader trend among leading tech companies to create self-sufficient ecosystems that blur the lines between work and personal life, providing employees with more choices and conveniences [18][19].