波兰旅游市场研究委员会预测,到2030年波兰旅游市场价值将增至1710亿兹罗提
Shang Wu Bu Wang Zhan·2025-12-30 08:14

Core Insights - The value of the Polish tourism market is projected to grow from 97 billion PLN in 2024 to 171 billion PLN by 2030, representing a 76% increase [1] Market Growth - The number of tourists is expected to rise from approximately 99 million in 2024 to 140 million by 2030 [1] - The usage of accommodation facilities will increase from about 41 million to around 57 million [1] - Domestic tourism is anticipated to grow from approximately 53 million to over 65 million [1] Demand Structure - Domestic tourists will continue to play a crucial role in the demand structure, while foreign tourists will also remain significant [1] - The role of day-trip tourists in the market is expected to increase, contributing to the overall market value [1] Consumption Trends - The consumption structure is shifting towards high-value-added services such as accommodation, dining, and leisure services, indicating market maturity and a focus on experiences [1] - 77% of Poles participated in tourism activities in the past year, and 48% plan to travel domestically in the next 12 months [1]

波兰旅游市场研究委员会预测,到2030年波兰旅游市场价值将增至1710亿兹罗提 - Reportify