呷哺呷哺：新品牌“呷哺牧场”将落地上海 切入自选小火锅细分赛道

Core Viewpoint - The company, Xiaobai Xiaobai Group, is set to launch a new business line with the introduction of a self-service hot pot brand named "Xiaobai Ranch," with the first store opening on December 31, 2025, in Shanghai Wealth Plaza [1] Business Expansion - "Xiaobai Ranch" is positioned as a light luxury self-service hot pot brand aimed at providing a high-quality yet affordable social dining experience for young consumers [1] - Two additional stores are expected to open in Shanghai before the Spring Festival, marking the initial market layout for this new brand [1]