BofA Maintains a Buy Recommendation on Affirm Holdings (AFRM)

Core Viewpoint - Affirm Holdings, Inc. (NASDAQ:AFRM) is recognized as a leading player in the buy-now, pay-later sector, with various analysts maintaining positive outlooks despite some adjustments in price targets and growth expectations [2][3][4]. Group 1: Analyst Recommendations - BofA has reduced its price target for Affirm from $98 to $97 while maintaining a Buy recommendation, reflecting adjustments in consumer finance estimates [2]. - Wolfe Research initiated coverage on Affirm with a Peer Perform rating and a fair value range of $72-$82 for year-end 2026, highlighting growth drivers but indicating a wait for a more favorable recommendation [3]. Group 2: Growth Strategies - Affirm plans to increase the number of merchants on its platform through partnerships with payment service providers and direct relationships, which has already shown success with rapid growth in transaction volume and merchant numbers in fiscal 2025 [4]. - Despite expectations of a slowdown in transaction volume growth, Morningstar forecasts an average expenditure volume growth of 23.2% over the next five years, indicating long-term potential for the company [4]. Group 3: Market Position - Affirm is identified as the market leader in the buy-now, pay-later space, although there are suggestions that certain AI stocks may present greater upside potential with less downside risk [5].