年度理财关键词发布！从“存款搬家”到“新三金”，大众理财转向多元配置

Core Insights - In 2025, deposit rates are expected to enter the "0% range," while gold prices are reaching new highs, indicating a significant shift in public investment awareness [1] - A joint annual financial keyword voting by Ant Wealth and Xiaohongshu revealed five major keywords: "Awakening of Gold Bloodline," "New Three Golds," "Deposit Migration," "A-share Slow Bull," and "AI Narrative Finance," with gold-related keywords dominating [1] Group 1: Investment Trends - The trend of "deposit migration" to gold, funds, stock markets, and insurance reflects a shift in investment preferences, as individuals are increasingly prioritizing asset allocation in a low-interest environment [3] - The "Awakening of Gold Bloodline" keyword received the highest votes, indicating a growing interest among younger generations in gold investments, including gold funds and physical gold [3][5] - As of early October, over 8.9 million users on the Ant Wealth platform have started investing in gold ETFs, with those born after 1995 accounting for over 40% of the investors [3] Group 2: New Investment Strategies - The "New Three Golds" concept, which includes money market funds, bond funds, and gold funds, has emerged as a popular investment strategy among young people, balancing liquidity, stability, and potential returns [5] - By the end of November 2025, over 21 million users had adopted their own "New Three Golds," with nearly half being young investors [5] - The diversification approach of "New Three Golds" allows investors to adapt their portfolios based on market conditions, with a reported 12.8% increase in returns for those who shifted from bond funds to "fixed income plus" products [6]