3 6 Ke·2025-12-30 09:24Group 1 - Temu has launched a local seller program allowing Shopify sellers to list their products on Temu, covering over 30 countries including the US, Canada, and the UK [2][3] - The local seller program is a response to the cancellation of small package tax exemptions in various countries, which has affected Temu's supply chain model [2][6] - Shopify sellers have mixed feelings about Temu, with some seeing it as a new sales channel while others view it as a means to clear inventory due to lower prices on Temu [2][4] Group 2 - Temu has set specific conditions for Shopify sellers, including local shipping, fulfillment timelines, and local return services [3][5] - The platform operates in a "quasi-managed" mode where sellers are responsible for order fulfillment and customer service, while Temu provides a traffic entry point [3][5] - Temu's user base is highly price-sensitive, making it challenging for sellers to establish brand loyalty on the platform [3][5] Group 3 - Temu has experienced rapid global expansion, reaching over 1.2 billion downloads and 530 million monthly active users by August 2025 [6] - The company is facing significant challenges due to new tax policies in various regions, which threaten its low-cost model [6][10] - To address localization issues, Temu is transitioning from a light asset model to a heavy asset model by building local warehouses in key markets [10][12] Group 4 - Temu has initiated the construction of local warehouses in the US and Europe to enhance fulfillment capabilities [11][12] - The shift to a self-built warehouse model represents a significant challenge for Temu, which has previously relied on a low-risk, light asset strategy [12][13] - Both Temu and its parent company Pinduoduo are focusing on leveraging the Chinese supply chain to expand globally [14]