Core Insights - The company, Xiaobai Xiaobai Group, is launching a new self-service hot pot brand called "Xiaobai Ranch," with the first store set to open on December 31, 2025, in Shanghai Wealth Plaza [1] - The brand targets young consumers by offering a high-quality yet affordable social dining experience, aligning with the growing demand for healthy and cost-effective food options [1][2] - The introduction of "Xiaobai Ranch" is a strategic move to enhance the company's brand portfolio and meet the needs of young professionals seeking convenient and quality dining options [1] Pricing and Product Offering - "Xiaobai Ranch" features a competitive pricing strategy with dishes priced at 2.91 yuan, 5.91 yuan, and 8.91 yuan, and meat starting at 9.91 yuan, with single-person dining costs as low as 29.82 yuan [2] - The brand also offers unlimited drinks for 5.91 yuan, emphasizing affordability while maintaining quality [2] Market Strategy and Expansion - The self-service hot pot model includes individual pots for each diner, catering to the trend of solo dining and light social interactions [2] - The first store can accommodate up to 60 diners, and the company plans to open additional locations in Shanghai, including two more stores before the Lunar New Year in 2026 [2] - Shanghai is identified as a key market for the company's national expansion strategy, leveraging the group's strong supply chain and resources for future growth [2]
呷哺呷哺集团开拓业务新版图 切入自选小火锅细分赛道