剑南春2025多维拓进，激发品牌发展强引擎

Core Viewpoint - The strategic movements of famous liquor companies are crucial amid deep adjustments in the liquor industry and evolving consumer demands. Jian Nan Chun aims to focus on product innovation, capacity upgrades, scene expansion, brand outreach, and responsibility in 2025 to solidify its quality foundation and activate new growth momentum for brand development [1]. Group 1: Strategic Focus and Market Position - Jian Nan Chun maintains strategic determination and resilience in the face of industry adjustments and market changes, being one of the most stable and robust brands in terms of pricing and product sales [2]. - The brand's flagship product, Crystal Jian Nan Chun, continues to enhance its market influence, becoming a preferred choice for business banquets and weddings, thereby solidifying its market base [2]. Group 2: Cultural and Product Innovation - Jian Nan Chun has accurately grasped cultural consumption trends by collaborating with top historical museums in China, launching cultural creative products that have become market benchmarks [4]. - The company achieved the highest transaction volume in the white liquor industry during the 2025 Double 11 shopping festival, showcasing its strong market appeal through online and offline synergy [7]. Group 3: Quality and Technological Integration - Quality is the foundation of famous liquor, and Jian Nan Chun integrates traditional craftsmanship with modern technology to strengthen its quality moat [10]. - The company announced the official production of the second phase of the 大唐国酒生态园 project, with an investment exceeding 1.6 billion yuan, which will add an annual production capacity of 30,000 to 50,000 tons of liquor [10]. Group 4: Brand Development and Public Engagement - Jian Nan Chun is enhancing its brand visibility through various platforms, including a partnership with CCTV-13 for year-round exposure, thereby deepening brand credibility and market influence [16]. - The company is actively engaging in social responsibility initiatives, such as launching the Jian Nan Chun Strong Youth Scholarship project to support youth development and participating in industry events to enhance its international influence [21][23]. Group 5: Future Outlook - Looking ahead, Jian Nan Chun will continue to focus on quality, culture, and innovation, aiming to write a new chapter in the high-quality development of the liquor industry while resonating with consumers and adapting to market changes [25].