IP 联动+场景赋能 各地K11解锁双旦消费新体验

Group 1 - The company leverages the "Double Festival" shopping season to enhance consumer engagement through diverse IP collaborations and themed activities, resulting in increased foot traffic and sales [1] - Shanghai K11's "Listening to Wishes" event achieved a record single-day foot traffic increase of 65% year-on-year, driven by the integration of unique IPs and exclusive member benefits [1] - The cross-regional collaboration between Shenzhen K11 and Hong Kong Disneyland for a special exhibition has expanded consumer reach in the Greater Bay Area [1] Group 2 - Wuhan Optics Valley K11 has strategically targeted the esports and trendy toy market by launching the first Blizzard-themed pop-up store in Central China, leading to a 16% year-on-year increase in monthly foot traffic and a 60% member conversion rate [2] - The first dessert festival in Shenyang K11 attracted over 200,000 visitors, resulting in a 50% increase in external traffic and double-digit growth in both foot traffic and sales [2] - The property sales segment remains strong, with the New World Tianfu project in Guangzhou achieving a 70% market share in transaction volume from January to November 2025, indicating high demand for premium properties [2] Group 3 - The company is accelerating the conversion of agricultural land reserves in Hong Kong, with two large residential projects underway that will provide approximately 3,000 housing units, set to launch in the 2027 fiscal year [3] - The company's diverse strategies in commercial marketing, steady property sales growth, and long-term planning in Hong Kong are establishing a solid foundation for sustainable high-quality development [3]

IP 联动+场景赋能 各地K11解锁双旦消费新体验 - Reportify