淘宝控价指南，如何有效管理商品价格？

Core Viewpoint - The article emphasizes the importance of a systematic approach to price control on platforms like Taobao and Tmall, aiming to address unauthorized low pricing and maintain brand value and market order [1] Group 1: Preparation and Self-Inspection - Intellectual Property Layout: Brands should ensure trademarks, copyrights, and patents are registered to protect their products [1][2] - Purchase Authentication Rights: Brands can purchase items to verify if they are counterfeit or improperly used [2] Group 2: Online Monitoring and Investigation - Establish Monitoring System: Brands should conduct manual checks and utilize specialized e-commerce price monitoring software for continuous oversight [4] - Information Documentation: It is crucial to record links, product IDs, store names, prices, sales volumes, and evidence of violations [4] Group 3: Tiered Handling and Communication - Internal Communication: Brands should communicate with authorized dealers about price agreements and take escalating actions for repeated violations [5] - Platform Complaints: Brands can file complaints against unauthorized sellers or those who do not respond to internal communications [6] Group 4: Complaint Reasons and Process - Main Complaint Reasons: Brands can claim trademark, copyright, and patent infringements, as well as counterfeit complaints through purchase verification [7][8][9] - Complaint Process: The process involves submitting proof of rights, initiating a complaint, and undergoing platform review [10] Group 5: Multi-Channel Attack Strategies - Reporting: Brands can utilize the reporting function on Taobao for various violations [11] - Tax Reporting: Brands may report suspected counterfeit sellers to tax authorities, though this should be approached cautiously [12] - Consumer Complaints: Brands can also file complaints as consumers regarding product discrepancies or counterfeit sales [13] Group 6: Important Reminders and Suggestions - Platform Stance: Taobao does not support direct price control, and complaints must be framed as intellectual property violations [15] - Professional Outsourcing: Brands facing complex pricing issues are advised to hire third-party companies specializing in price maintenance [15] Group 7: Summary Process - The recommended process includes laying out intellectual property, signing channel agreements, monitoring, internal communication, platform complaints, and ongoing maintenance [16]